Want a more creative publication? Skilled staff? Conduct art classes

Often the road to redesign brings happy surprises (beyond, one hopes, a smart looking publication). Prototyping and other goal-setting can suggest workflow restructuring, clarification of roles and responsibilities, and training needs. All came about at our redesign this spring of Crain’s Detroit Business, where redesign project manager Pierrette Dagg was promoted to Creative Services Director shortly before the relaunch. She […]